Let’s take a minute here and share some on how we reach our audiences…
Obviously we at the ROW80 have worked with blogging for a while. This is the seventh year of A Round of Words in 80 Days as a blog-based challenge. Since our inception in 2011, we’ve adjusted things some to welcome people from other forms somewhat. We now have a Twitter hashtag (#row80) and a Facebook group. But there are many different types of social media platforms out there. Perhaps we could do better?
I just got done reading an article in the October 2008 (yeah, I have a bit of a magazine backlog going on here) that advised against fiction authors of trying to build an audience by blogging. One of the best reasons not to blog, according to the piece? Back when Technorati.com was indexing websites, it found there were more than 112.8M active blogs with around 175,00 new blogs being created daily. Also, many of these bloggers were updating their pages at around 1.6M posts per day(!).
All the while… around 500 books were being published daily (not counting self-published… the author estimated doubling that amount to include self-published material).
Also, as all of us who blog know, it takes a lot of energy to be a good blogger and gain an active following. Maybe this works for you. I find that when I blog, my mental energy becomes blog and “content” driven, as opposed to focused on my fictional endeavors.
There are some wonderful online creativity blogs out there: Story-A-Day and Six Word Memoirs are two that come to mind immediately (perhaps because Story A Day in May just started, and I know several ROWers who participate). These creative communities help push writers to write and create daily, sometimes for a limited time, sometimes year round. This is a great thing for writers. It’s a focused community, a way to practice and improve skills and even a way to show off a little. No bad thing!
These days however, writers have to wear more hats than ever (some of which make it hard to show off one’s self well… just do a Pintrest search for weird hats), and I wonder if blogging in general is not, as that old article said, perhaps not the best way to go for reaching an audience.
Do you find your audience through blogging or other social media? What works best in your experience?
As always, you’ve got plenty of options for checking-in: here at the linky or in the comments, and at our FB page. If you have other suggestions for ways to “keep in touch” please, let us know.